standard
Word family
- standardizeverbB2
- standardizationnounC1
- substandardadjectiveB2
- nonstandardadjectiveC1
- standardlyadverbC2
Synonym discussion
Sense: noun/1
All five words refer to something used for comparison or judgement, but they differ in how concrete or formal they are. A 'standard' is the broadest term — it can be a level of quality (noun sense 1) or a model others follow (noun sense 3). A 'criterion' (plural 'criteria') is a specific principle or test used to make a judgement; it is more formal and technical than 'standard'. A 'benchmark' is a fixed reference point used for comparison, especially in business and education, and often implies a goal to reach or exceed. A 'norm' is what is typical or expected in a group, carrying less of a judgement about quality. A 'yardstick' is informal and metaphorical, like a measuring stick for deciding if something is good enough. For example: 'The committee set high standards for the project. One key criterion was cost. The industry benchmark was a 15% return. The norm in the team was to work 40 hours. A good yardstick of success is customer satisfaction.'
Common collocations
Etymology
The word 'standard' entered English through Old French 'estandard', meaning a rallying point or a banner around which soldiers gathered in battle. This French word likely combined two Germanic roots: 'standan' (to stand) and 'hard' (a place or a fixed point). In medieval warfare, a standard was a flag carried into battle — troops would 'rally to the standard'. Over time, the word shifted from a physical banner to the idea of something fixed that people gather around or measure things against. By the 15th century, 'standard' was used for official weights and measures, and later for any accepted level of quality.