premium
Synonym discussion
Sense: adjective/1
All five describe goods or services that stand above the ordinary range, but they signal different things. 'Premium' is the marketing-and-pricing word: it labels a tier explicitly priced above standard, as in 'a premium account' or 'premium fuel'. 'High-end' is close in meaning but focuses more on market segment than on the product itself, often used for whole brands ('a high-end restaurant'). 'Deluxe' adds a sense of luxury, comfort and extras — natural for hotel rooms, car trims, and gift sets ('a deluxe suite'). 'Superior' is more formal and judgmental: it claims the thing is clearly better than its rivals, often in writing ('a superior model'). 'Top-quality' is the most neutral and descriptive — purely about the product's standard, with no marketing flavour ('top-quality cotton').
Common collocations
Nouns
- premium quality
- premium brand
- premium service
- premium price
- premium account
- insurance premium
- premium customer
Phrases
- pay a premium
- command a premium
- at a premium
- sell at a premium
Prepositions
- at a premium
- premium on [something]
- premium of [amount]
- premium for [something]
Etymology
Premium came into English in the early 1600s from Latin 'praemium', meaning a reward, prize, or profit — built from 'prae-' (before) and 'emere' (to take or buy), so literally 'something taken in advance'. It was first used in English for a reward or bonus, then by the late 1600s for the regular sum paid to insure a ship or its cargo. From there it broadened into today's senses: any extra amount paid above a normal price, and, as an adjective from the early 1900s, anything sold as top quality at a higher price.