embrace
Word family
- embracingadjectiveC1
- embracedadjectiveC1
Synonym discussion
Sense: verb/2
All four words describe a positive response to something new, but they differ in intensity and formality. 'Embrace' is the strongest — it suggests not just accepting but actively supporting something with enthusiasm, as in 'the team embraced the new strategy wholeheartedly.' 'Welcome' is warmer and more interpersonal; you welcome a guest, an idea, or a change, but it can be passive ('we welcome your feedback'). 'Adopt' implies making something your own through deliberate choice — you adopt a method, a policy, or a lifestyle, which often replaces what you used before. 'Endorse' is the most formal and public-facing, used when someone in authority gives official support or approval, such as a celebrity endorsing a product or a politician endorsing a candidate. In short: you welcome a visitor, adopt a habit, endorse a policy, but you embrace a cause that matters deeply to you.
Common collocations
Phrases
- embrace the challenge
- embrace the opportunity
- embrace change
- embrace diversity
- embrace a new way of thinking
- a warm embrace of
Prepositions
- in (in an embrace)
- into (into someone's embrace)
Etymology
The word 'embrace' entered English through Old French 'embracer', which combined 'en-' (put into) with 'brace' (arms). The French term came from Latin 'im-' (in) + 'bracchium' (arm), so the literal meaning was 'to put into one's arms.' The original physical sense of holding someone closely has been part of English since the 1300s. By the 1600s, writers began using the word figuratively to mean accepting ideas or beliefs willingly — the metaphor being that you hold an idea as close to you as you would hold a person.