relaunch

relaunch — noun

1. the event or process of presenting a product, service, or company to the public

1.nounB2
Definition

the event or process of presenting a product, service, or company to the public again, usually after making changes or after a long period away from the market

Example

Ayana led the relaunch of the hotel's reward programme.

lead + the relaunch of + noun phrase

The relaunch of the magazine brought in many new readers.

the relaunch of + noun + brought + result

Common collocations
  • product relaunch
  • brand relaunch
  • company relaunch
  • website relaunch
  • relaunch campaign
Synonyms
  • reintroduction

    less commercial in tone; simply means bringing something back

  • revival

    suggests something had declined or become unpopular before being brought back

  • comeback

    informal, often used for a person or brand returning after a period of failure

Antonyms

Usage Note

Frequently appears in the pattern 'the relaunch of + noun phrase'. The noun phrase is usually a brand, product, publication, or institution.

Common Mistakes

The company announced the relaunch of a completely new product.
The company announced the launch of a completely new product.
Use 'launch', not 'relaunch', for something that has never existed before.

2. an event in which a boat, ship, or spacecraft is put back into service after bei

2.nounC1
Definition

an event in which a boat, ship, or spacecraft is put back into service after being out of the water, out of operation, or under repair

Example

The relaunch of the fishing boat took place after three months of repairs.

the relaunch of + vessel + took place after

Engineers planned the relaunch of the research ship for the spring.

Common collocations
  • boat relaunch
  • ship relaunch
  • satellite relaunch
  • spacecraft relaunch
Synonyms
  • refloat

    specific to boats being put back on water after being grounded

  • recommissioning

    formal; used for military vessels or spacecraft returning to active duty

Antonyms

Usage Note

Less common than the business sense. Typically found in news reports about maritime vessels or space missions.

relaunch — verb

Word family

  • relaunched
    adjectiveB2
  • relaunching
    nounC1

Synonym discussion

Sense: verb/1

All four words describe bringing something back, but each has a different flavour. Relaunch is a marketing term — it implies a deliberate public event to present an existing product or brand as new, often with changes in design, pricing, or packaging. Reintroduce is simpler and less dramatic; it just means to offer something again after a gap, without a special event. Revive suggests the item was in decline or nearly forgotten before being brought back to life. Reissue is the narrowest, used mainly for media products like books, albums, or films that are published again in a new edition. For example, a car maker might relaunch a model with a new engine, reintroduce a popular colour option, revive a classic brand from the 1990s, or reissue a music album on vinyl.

relaunch ↗reintroducerevive ↗reissue

Common collocations

Nouns

Adverbs

Phrases

  • relaunch under a new name
  • relaunch after a period
  • relaunch in a new market

Prepositions

Etymology

LatinAnglo-Norman FrenchMiddle EnglishModern English

Formed by adding the prefix re- ('again') to the verb launch. Launch comes from Middle English 'launchen', via Anglo-Norman French, from Latin 'lanceare' meaning 'to wield a lance' or 'to throw'. The word originally described setting a vessel in motion by throwing it into water. By the mid-1900s, the idea of 'introducing something new' expanded, and adding re- gave 'relaunch' its modern meaning of introducing something again.