promo
promo — noun
1. a short video that a company, band, or filmmaker creates to draw attention to a
a short video that a company, band, or filmmaker creates to draw attention to a product, most often a new song or film release.
The band filmed their promo for the new single at an old warehouse in Buenos Aires.
film/shoot + a promo + for + [product]
Sana watched the movie promo three times and decided to buy tickets for opening night.
The record label spent half a million dollars on a single three-minute promo.
spend [money] on + a promo
Allison's team edited the promo overnight so it could air before the awards ceremony.
Fans shared the promo so many times that the song climbed to number one within a week.
share + a promo; viral result
- film a promo
- shoot a promo
- edit a promo
- music promo
- video promo
- promo for
- trailer
a longer preview that shows key scenes from a film, not used for music or general products
- advertisement
a broader, more formal term for any paid promotion across any medium
- spot
a very short TV or radio advertisement, usually 15–60 seconds
Grammar Patterns
make/film/shoot + a promo
promo + for + [product]
Usage Note
Promo is a shortened form of promotional video. In formal writing, use the full form promotional video or advertisement instead. Do not confuse with trailer, which specifically refers to a longer preview that shows scenes from a film.
Common Mistakes
2. a public appearance, interview, or advertisement in which a writer, musician, or
a public appearance, interview, or advertisement in which a writer, musician, or performer talks about or shows their work to encourage people to buy it.
Kwame agreed to do a radio promo for his novel while he was in Melbourne.
do + a + radio promo + for + [product]
The publisher arranged a promo tour that took the author to bookstores in six different cities.
promo tour
Min was nervous about her live TV promo, but the host made her feel comfortable.
The film studio paid for a week-long promo trip where journalists interviewed the cast in Bangkok.
promo trip
Gabriel's press promo was so popular that the bookstore sold out of his memoir by lunchtime.
- do a promo
- radio promo
- TV promo
- press promo
- promo appearance
- promo tour
- promo trip
Grammar Patterns
do + a + promo
promo + for + [book/film]
promo + tour/trip
Usage Note
Can refer either to the advertisement itself (a newspaper promo) or to a personal appearance or interview (a TV promo). Frequently combined with the medium: radio promo, TV promo, press promo, online promo. Often followed by for + the work being promoted.