snow
Word family
Synonym discussion
Sense: verb/2
All three alternatives convey misleading someone, but each has a different flavour. Deceive is the most general and formal term — it covers any deliberate act of making someone believe something that is not true, whether by words or actions. Fool is less formal and can be either playful ('You really fooled me with that trick!') or malicious ('He fooled investors into putting money into a fake company'). Con is more specific: it always involves gaining money or an advantage through deception, and it carries a sense of confidence trickery — a con artist works by building trust first. Snow, by contrast, specifically emphasises the method: talking a lot, offering many details or reasons, overwhelming the listener with words until they give in. Where deceive describes the outcome (someone believes a lie), snow describes the process (someone is talked into believing). For example: the young man snowed his parents into thinking the trip was free, while the company deliberately deceived its customers about the safety of the product.
Common collocations
Etymology
Snow comes from Old English snāw, which can be traced back to the ancient Indo-European root *sniegwh-, meaning 'to snow'. This same root produced similar words across many European languages: German Schnee, Dutch sneeuw, and Latin nix (the source of French neige and Spanish nieve). The use of snow as slang for cocaine appeared in the early twentieth century, probably because of the drug's white, powdery appearance.