mainstream
Word family
- mainstreamingnounC1
Synonym discussion
Sense: noun/1
'The mainstream' refers to the collection of ideas and attitudes that most people in a society share. 'The establishment' is narrower — it points to the people and institutions that hold power, not to general public opinion. The mayor and the city council are part of the establishment, but their views may not match the mainstream of public feeling. 'The norm' describes an expected standard or typical behaviour rather than a body of beliefs. Arriving on time is the norm in Japan, but that is a rule of behaviour, not a set of shared ideas. 'The majority' focuses on a numerical quantity — more than half of a group. A policy may be supported by the majority of voters without that policy being part of the cultural mainstream. For example, a majority may vote for higher taxes on the wealthy, but that idea may still remain outside the mainstream of economic thinking.
Common collocations
Adverbs
- largely mainstream
- fairly mainstream
- entirely mainstream
- broadly mainstream
Phrases
- enter the mainstream
- move into the mainstream
- part of the mainstream
- remain outside the mainstream
Prepositions
- mainstream in [field]
- outside the mainstream
- within the mainstream
- into the mainstream
Etymology
The word 'mainstream' is formed by combining 'main' (from Old English mægen, meaning 'strength, power, principal') and 'stream' (from Old English strēam, 'a flow of water'). The literal meaning — the principal current of a river — dates back to the 1500s. By the mid-1600s, writers had begun using it figuratively to describe the dominant direction of a trend or line of thought. The modern cultural sense — 'the prevailing set of ideas in a society' — became widespread during the 20th century, especially in discussions of media, art, and education policy.