innovative
Word family
- innovateverbB2
- innovationnounB2
- innovatornounC1
- innovativenessnounC2
Synonym discussion
Sense: adjective/1
'Innovative' is the broadest of these five words — it describes anything that introduces fresh thinking or new techniques to create improvement. 'Creative' leans toward imagination and artistic expression: a painter's style can be creative but not innovative if it does not solve a practical problem. 'Groundbreaking' is the strongest — it suggests something that opens up a whole new area of knowledge or practice, such as a medical treatment that saves lives where nothing worked before. 'Original' simply means the first of its kind; something original may be eccentric or impractical. 'Novel' is the most neutral — it means unusual and new, without judging whether the change is meaningful. In a business review, a 'novel marketing strategy' is simply different; an 'innovative marketing strategy' is different and effective.
Common collocations
Etymology
Comes from the Latin verb 'innovare' (to renew or restore), which was formed by combining 'in-' (into) with 'novus' (new). The noun 'innovation' entered English in the mid-1500s through French, and the adjective 'innovative' followed in the 1700s to describe people or things that bring in new methods.