reputation
Word family
Synonym discussion
Sense: noun/1
Reputation is the broadest and most neutral term — it refers to the general opinion people hold, whether good or bad. Standing emphasises social or professional position within a specific community: a person may have a good reputation generally but low standing among peers. Name is more informal and often implies recognition: 'to make a name for yourself' means to become known. Image focuses on the deliberately cultivated public perception, which may or may not match the true reputation — an organisation can hire a firm to improve its image. Repute is a formal synonym for reputation, used mainly in writing ('a doctor of international repute'). While a reputation is built over time through actions, an image can be shaped more quickly through presentation. For example, 'The company's reputation for quality was built over decades, but a clever advertising campaign changed its public image within months.'
Common collocations
Etymology
Reputation comes from the Latin word reputatio, meaning 'consideration' or 'thinking over'. The Latin verb reputare combines re- ('again') with putare ('to reckon, to think'), so the original sense was 'to think over again, to count up'. By the 16th century, the meaning shifted from 'careful thought about something' to 'what people generally think about someone'. The modern sense of a person's public standing became dominant in the 1600s.