persona
Word family
- personnounA1
- personaladjectiveA2
- personalitynounB1
Synonym discussion
Sense: noun/1
Persona, image, facade, and identity can all relate to how someone appears, but they point to different things. Persona suggests a version of the self shown to an audience, often shaped on purpose in politics, entertainment, or online life. Image is broader and often means the impression other people have. Facade is more negative, because it suggests a false front hiding something real. Identity is wider still, and can refer to who someone truly is, not just what they present. A singer may build a bold stage persona, a company may protect its public image, and a polite smile can act as a facade without changing a person's identity.
Common collocations
Nouns
- public persona
- online persona
- stage persona
- media persona
Phrases
- create a persona
- adopt a persona
- project a persona
- maintain a persona
Etymology
Persona comes from Latin persona, a word first used for an actor's mask and then for the role or character shown in performance. In English, it developed into the idea of the social or public self that someone presents to other people.