keyword
Word family
Synonym discussion
Sense: noun/1
Keyword, search term, query, and tag are often used near each other in digital contexts, but they serve different functions. A keyword is the general term for any word or phrase a user types or a system uses to locate content; it is the broadest of the four. A search term is more specific — it refers strictly to what a user actually enters into a search box. A query is more technical and often refers to a longer string sent to a database, which may include operators (e.g., 'site:.gov climate data'). A tag is not something a user searches with; it is a label assigned to content by its author or by users for categorisation. For instance, you search by keyword or search term on Google, but you filter by tag on a blog.
Common collocations
Nouns
- keyword research
- keyword density
- keyword tool
- keyword list
Adverbs
- commonly used as
- often searched as
Phrases
- by keyword
- under the keyword
Prepositions
- keyword for [a topic]
- keyword in [a field/discussion]
Etymology
Keyword is formed by combining key (from Old English cǣg, meaning 'a tool that opens or locks a door') with word (from Old English word, meaning 'a unit of language'). The compound carries the idea of a word that 'unlocks' understanding or access. The computing sense emerged in the mid-20th century as digital search and databases required a term for the word a user enters to unlock relevant information.