do or die

idiomPart ofdie

do or die — idiom

1. used to describe a situation in which you must make a very great effort to succe

1.idiom
Definition

used to describe a situation in which you must make a very great effort to succeed because failure is not an option.

Example

It was a do-or-die moment for the basketball player as he took the final shot.

The company is in a do-or-die situation — either we find new customers or we close.