brochure

Synonym discussion

Sense: noun/1

Brochure usually means an attractive printed or digital piece that gives information while also trying to create interest. It is common for travel, schools, hotels, and products. Booklet is more neutral and often suggests practical information rather than sales language. Leaflet is usually just one sheet, sometimes folded, so it can be much simpler than a brochure. Catalog often focuses on listing products, prices, or models, while a brochure introduces the bigger picture. A hotel may post a brochure with room photos and local activities. A machine may come with a booklet explaining how to use it.

Common collocations

Etymology

Brochure came into English from French brochure. The French word was connected with the idea of something stitched together, which suits a small publication made from joined pages. In modern English, brochure is used for a paper or digital piece that presents information in an attractive way, often for promotion.