bookmark
Synonym discussion
Sense: verb/1
For the digital verb sense, bookmark usually means storing a page or location so you can return to it later. Save is broader: you can save a file, photo, or document onto your device, not only keep its address. Star is often just the button name that apps use for the same action, especially in mail, maps, or browsers. Pin usually keeps something easy to reach or easy to see, often at the top of a list, but it does not always mean a saved web address. Favorite is commonly the noun or menu label instead of bookmark. You can bookmark a recipe page, save the PDF, pin a note, or add a site to your favorites.
Etymology
This word combines book and mark. It first referred to a strip placed in a book so a reader could return to the same place. Later, computer use extended the idea to saved links and page locations, because they also let you go back to a chosen place quickly.