aggressive
Word family
- aggressivelyadverbB2
- aggressionnoun
- aggressivenessnoun
Synonym discussion
Sense: adjective/2
For sense 2, aggressive is stronger than assertive. An assertive person says what they want clearly and confidently, but still stays within normal limits. An aggressive person or company pushes hard and may care less about comfort, fairness, or balance. Ambitious is different again: it tells you someone wants success, but not how they go after it. Pushy is more informal and usually more critical, especially for people rather than business plans. In business English, aggressive can sound energetic or slightly disapproving, depending on context. Compare: She was assertive in the meeting, but not aggressive. The startup used an aggressive pricing plan to grab market share.
Common collocations
Adverbs
Etymology
English began using aggressive in the early 1800s. It grew from Latin aggressus, the past form of aggredi, meaning "go toward" or "attack", and it was also shaped by the French form agressif. The oldest sense was about direct attack, and later the word widened to describe forceful action in business and strong methods in medicine.