syndication
Word family
Synonym discussion
Sense: noun/1
While syndication specifically refers to selling content to multiple independent outlets for simultaneous or near-simultaneous publication, distribution is a much broader term covering any method of getting content to its audience — from physical shipping to digital upload. Licensing gives a person or company permission to use content, but the permission may be exclusive to one outlet, whereas syndication always involves non-exclusive multi-outlet deals. Syndication rights are the specific legal permissions granted under a syndication agreement — they are a set of rights, not the act itself. Broadcasting is limited to TV and radio transmission, while syndication spans print, television, and online media. For example, a cooking show might be syndicated to 200 local stations, but each station broadcasts it under its own license.
Common collocations
Nouns
- syndication market
- syndication process
- syndication model
- syndication platform
Phrases
- go into syndication
- be in syndication
- arrange syndication
- handle syndication
- syndication rights
Prepositions
- in syndication
- into syndication
- through syndication
- under syndication
Etymology
Formed from syndicate + -ion. Syndicate entered English in the early 1600s, borrowed from French syndicat, meaning 'a representative of a corporation.' The French word came from Late Latin syndicus ('a delegate of a corporation'), which in turn came from Greek syndikos ('one who helps in a court of justice,' from syn- 'together' + dike 'justice, right'). The media sense of syndication — selling content to multiple outlets — developed in the late 1800s as newspapers began sharing articles and comic strips. The financial sense arose in the early 1900s when banks started forming groups to underwrite large loans.